How to Build a Sustainable Fashion Style

Let’s talk about fashion—the kind that makes you look good and feel good about your impact on the planet. If you’re tired of fast fashion’s wasteful cycle but don’t want to compromise on style, you’re in the right place. Building a sustainable wardrobe isn’t about being perfect; it’s about making smarter choices, investing in quality, and shopping with intention.

Here’s how to do it without breaking the bank or your aesthetic.

What Is Sustainable Fashion (And Why Should You Care)?

Sustainable fashion is all about creating clothes that minimize environmental harm and treat workers fairly. Unlike fast fashion—which pumps out cheap, trendy pieces with little regard for waste or ethics—sustainable fashion focuses on quality, longevity, and responsible production.

Every second, the equivalent of a garbage truck full of textiles is sent to landfill. By making a few mindful swaps, you can help change that.

1. Buy Less, Choose Better

Impulse shopping? We’ve all been there. But instead of chasing micro-trends, focus on timeless staples—think a well-fitted blazer, quality denim, and versatile basics that last beyond one season. Investing in durable pieces means you’ll spend less in the long run and reduce waste.

Where to shop: If you’re after high-quality, ethically made essentials, check out Everlane or Citizen Wolf (for custom-fit tees made in Australia).

2. Thrifting: The Ultimate Fashion Hack

Secondhand shopping isn’t just budget-friendly—it’s a goldmine for unique, high-quality pieces. Whether you’re into vintage streetwear or designer gems, thrift stores, flea markets, and resale platforms like Depop and Poshmark are the way to go.

Pro tip: When thrifting, look for natural fabrics like cotton, linen, and wool. They last longer and feel better than synthetic materials.

3. Support Ethical & Sustainable Brands

Some brands are doing fashion right—using recycled materials, ethical labor practices, and transparent supply chains. Swapping fast fashion for sustainable brands is one of the biggest ways to make a difference.

Some solid picks:

• Patagonia (outdoor gear with a conscience)

• Reformation (trendy, sustainable, and size-inclusive)

• Outland Denim (ethical Australian-made denim)

4. Take Care of Your Clothes (They’ll Last Longer)

Your wardrobe’s sustainability isn’t just about what you buy—it’s also about how you take care of it. Treat your clothes well, and they’ll stick around longer.

• Wash less & in cold water to save energy and prevent fabric breakdown.

• Air dry instead of using a dryer (your clothes and the planet will thank you).

• Learn basic repairs—sewing on a button or fixing a small rip is easier than you think.

  
  

5. Choose Sustainable Fabrics

The materials in your clothing matter. Some fabrics are more sustainable than others—here’s what to look for:

✅ Organic cotton (grown without harmful pesticides)

✅ Linen & hemp (require less water and fewer chemicals)

✅ Tencel/Lyocell (made from responsibly sourced wood pulp)

✅ Recycled fabrics (like Econyl, made from ocean plastic)

Avoid polyester and other synthetics unless they’re recycled—they shed microplastics that end up in our oceans.

6. Research Before You Buy

Before hitting “add to cart,” take a minute to check a brand’s sustainability efforts. Websites like Good On You rate fashion brands based on their environmental and ethical impact. If a company isn’t transparent about its supply chain, it’s probably not as “green” as it claims.

Progress Over Perfection

Let’s be real—avoiding fast fashion entirely isn’t always possible. The goal isn’t to be perfect, but to be intentional. Buying secondhand, supporting ethical brands, and caring for your clothes are steps in the right direction.

Sustainable fashion isn’t about sacrificing style—it’s about redefining it. The best part? Your wardrobe will be filled with pieces that look great, feel great, and actually align with your values.

Next time you’re tempted by a two-for-one sale, remember: quality > quantity.

See you at the thrift store.